What Are the Benefits of Purchasing a Trademark?
|
Success Rate Advantage Trademark registration costs between $3,000 and $10,000. We still recommend purchasing a trademark to enhance brand value, as buying a trademark offers many advantages. In fact, the approval rate for registering a new trademark is not very high. Registering a new trademark is a process of creating something from scratch, and it is difficult to guarantee that there are no similar trademarks already registered with the trademark office or existing in the market. If the trademark office finds similar trademarks, the registration may be rejected. Many good trademarks are already taken. On the other hand, the risk of trademark transfer is very low. A transferred trademark is already a registered trademark recognized by the national trademark office. Therefore, there is no risk of rejection due to similarity, meaning that once you purchase the trademark, you can use it immediately. |
Trademark Value Advantage Starting from scratch with a newly registered trademark requires significant amount of time and effort to build value and recognition. In contrast, purchasing an existing trademark allows buyers to quickly establish their brand. A trademark with some “history” often means it has already been seen by consumers, making it easier to remember compared to many new trademarks. The trademark transfer process is also straightforward, including application, acceptance, examination, publication, and issuance of the transfer certificate. Buying a trademark not only saves time but also offers additional benefits. A high-quality trademark often carries accumulated brand culture in the market and can effectively promote products. A strong trademark itself acts as free advertising, which is one of the key advantages of purchasing a trademark. |